Sony TV World

The KDL-40X3500 is a full HD 40" X3500 LCD Sony Bravia TV that brings out 6.2 Mega Pixel resolution and Bravia Engine Pro picture enhancement for superb High Definition display, Live Color Creation giving vibrant colors, 24p True Cinema for the most realistic movie experience and 3 HDMI inputs.

If you’re looking for the best performance and design, Sony BRAVIA X Series is the flagship range from Sony boasting the ultimate in picture quality and design. This model is finished in premium brushed aluminium with the 70" having the added feature of an LED backlight capturing the true colours of the source.

HD 1080p offers you very high resolution to generate it's picture. The 'p' stands for 'progressive scan', which scans all the lines at once to add stability & smoothness to fast-moving images. This makes 1080p TV's excellent for sport broadcast & games.

Conventional LCD televisions show 50 pictures (frames) per second (50Hz). Sony’s unique MotionFlow +100Hz HFR System doubles the pictures shown to 100 per second (100Hz). It does this by intelligently manufacturing the additional frames instead of simply repeating them. The result is smooth, judder free, natural motion. Ideal for watching action films, sports and gaming.

Unique surround sound technology that gives you 5.1 channel virtual surround sound from just 2 speakers. Using precise variations in timing and volume projection S-Force fools the brain into thinking the sound is coming from different directions. This gives your BRAVIA LCD TV enhanced sound quality and the impression of 5.1 channel virtual surround sound without the need for extra speakers.

Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your camcorder and your gaming console. Having the socket located in the front of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera. The X3500 has 3 – 2 to the rear and 1 on the side.

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum. So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image. X.V colour offers a colour palette of 100% of the colour spectrum giving more depth, detail and natural images and is closer to the colour spectrum seen by the human eye.

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail. This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained.

24p True Cinema mode, is an ideal match for movies. Film is shot at 24 frames per second, but UK televisions operate at 25 frames per second. This means that when you watch a movie on DVD, you are seeing it sped up by 4 per cent. '24p True Cinema' enables the panel to display films at their intended 24fps (frames per second).

A one touch control over your whole Home theatre set up. Simply press the Theatre button on the TV’s remote control, the TV’s sound turns off & the picture settings configure automatically to an optimal movie watching mode. BRAVIA Theatre Sync cuts out the complexity so that you can concentrate on enjoying your movie.

BRAVIA Engine PRO gives you superior definition and ensures that you’ll see every tiny detail:
- It reduces colour distortion by decreasing ‘cross colour’, ‘dot crawl’ and ‘moire’ the sort of distortion that you get on patterns such as a checked shirt. It cleans up the haze that you often see around lettering such as titles or text so that they appear perfectly sharp on screen.
- It smoothes the motion, preventing jagged edges and bleeding colours on fast moving objects, ideal for sports & action sequences.
- It enhances specific areas of low contrast within the image giving an overall crisp picture.
- Matches colours. Exact colour reproduction ensures the final image is reproduced exactly as the original source intended meaning that you see incredibly natural colours.
- It delivers enhanced digital reality creation, which in effect increases fourfold the number of pixels in any image source, which makes the image much sharper. When the whole process is finished it resembles the picture with more detail than ever before.

You'll be amazed by this excellent, top-quality Sony KDL-40X3500 HD LCD TV!

The 70” KDL-70XBR3 is the largest screen size in the BRAVIA™ LCD line and pushes the limits of display technology with Full HD 1920x1080 resolution and amazing features such as 10-bit panel and picture processing, MotionFlow high-frame rate technology, Triluminos™ LED backlight, and x.v.Color. Available in an elegant piano black floating glass design, this remarkable television also includes 3 HDMI inputs, 2 component inputs and a PC input, all of which are 1080p compatible. BRAVIA Engine Pro with DRC-MFv2.5, Advanced Contrast Enhancer (ACE) and 178-degree viewing angles help to deliver a dynamic contrast ratio of 7000:1. Experience the best resolution that high definition has to offer with BRAVIA XBR HDTVs. Full HD 1080 doesn't just mean 1920x1080 pixels and 1080p video inputs, it means full-blown spectacular entertainment.

Buyers will get a full high-definition panel, providing the best quality for viewing hi-def content. When it comes to HDTV, the pinnacle of performance is achieved by using 1920x1080 display panels. And BRAVIA XBR®-Series televisions have them. Full HD 1920x1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content delivered by the latest high definition sources such as the BDP-S1 Blu-ray Disc™ player and PlayStation®3 console. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real—it’s like you’re actually there.

The KDL-70XBR3 contains a picture quality enhancement circuit called DRC-MFv2.5 (Digital Reality Creation Multi-function v2.5.) DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source.

Sony’s new MotionFlow 120Hz high-frame rate technology delivers real-time picture frame calculations eliminating visible “flicker” and motion artifacts like “judder” in film content.

The x.v.Color technology expands the current color data range of video by approximately 1.8 times* allowing the television to display more natural and vivid colors expanding the TV’s color range close to that which the human eye can see.

Designed for maximum versatility, BRAVIA XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or high definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include 3 HDMI 1080p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high-resolution BRAVIA XBR-Series Digital TV as a computer monitor.

Sit back and enjoy the beautiful images, deep colors and modern design of the 32" Class (31.5" diagonal) BRAVIA S-Series digital LCD HDTV. Beautifully styled and built to the highest standards, this television adds class to any room while its picture makes watching your favorite movies and TV programs even more enjoyable. With the BRAVIA Engine full digital video processor, you immediately notice improved color and sharper details, no matter what you're watching. For uncompressed, all-digital audio and video integration, this HDTV features HDMI (High-Definition Multimedia Interface) and PC connectivity that lets you seamlessly hook up compatible PCs and components to the large display. An innovative light sensor also monitors ambient light in the room and automatically adjusts screen brightness, making it much more comfortable for viewing.

While it's great to state that a TV is capable of creating billions of colors, it's a whole lot better when you have a display that can actually display them. That's the logic behind the 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression. That translates to smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA S-Series LCD televisions use Sony's BRAVIA Engine full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations with more detail, enhance contrast, and dynamically improve color performance. Digital Noise Reduction Circuits: Reduces block noise and mosquito noise by using pixel-level filtering to reproduce a clean and clear picture. And Motion Vector Noise Reduction reduces just the noise in the video signal for video further reducing unwanted noise and blur artifacts. Digital Contrast Enhancer circuit: Improves contrast by enhancing all areas from dark to bright in parallel with texture control providing a three dimensional picture. Color Reality signal processing enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in dark areas of the picture are there, just like they are supposed to be.

Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a combination of advanced chroma signal processing algorithms. A special wide color gamut backlight (WCG-CCFL) is coupled with Sony's Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all scenes. This the new technology provides increase in a color spectrum at 30 % in comparison with traditional technologies on liquid crystals. Result is reproduction of much deeper and more exact tones for impressing reproduction of colors, as true as we can be observe in the nature.

BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync capable products to each other via one HDMI cable. The rest is easy. For instance, the One Push Play function activates by touching the play button on the remote and BRAVIA Theatre Sync takes over from there. The BRAVIA Home Theatre System and TV turn on. The DVD input on the BRAVIA Theatre system and TV activates. The TV mutes. And finally the DVD plays. There are two other BRAVIA Theatre Sync functions - One-Push Theatre Settings, which provides optimal picture and sound settings for movies and One-Push System Shut Down for turning off the entire home entertainment system.

S-Force Front Surround is a virtual surround sound experience made possible using just two front speakers in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By understanding exactly how we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony was able to create complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the listener.

Designed for maximum versatility, Sony's BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The HDMI and PC inputs (HD-15-pin) offer easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor.

Light Sensor-2 intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room for example the screen automatically reduces brightness making it much more comfortable for viewing.

Sony's Freeze Function allows you to temporarily freeze the picture in a separate screen while the programming continues to display. This comes in handy when you want to copy a recipe, phone number, etc. that flashes too quickly across your screen. Simply touch the "Freeze" button on the remote control and copy the details down at your convenience.